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Our Founder

I’m on this journey too 

For as long as I can remember, I struggled with chronic fatigue, poor sleep and hormonal imbalances from the stresses of modern living, climbing the corporate ladder and perpetual burnout... I relied on "wellness" and supplements to power through but they did more harm than good. Turns out this was not normal and alarm bells of chronic stress that were hurting so many faucets of my overall health.

What followed was facing fertility issues and three years of disappointments. It really drove home how far I was from feeling my best and forced me to reassess what health really meant.

But where do you even begin?

Desperate to regain control, I started IVF. But that left me with more questions than answers. In my search for answers, I was frustrated with how much junk science and products that do not meet the bar. Many are placebos, low quality, full of fillers and synthetic ingredients that end up working against you. There is so much I wish I knew at the start of this journey.

When LunHer came to life

What started as a personal search for the right products became LunHer. We began by starting important conversations and listening to you, then working with OBGYNs, naturopaths, dieticians and other women's health experts to build products that work with your body, not against it.

So, thank you so much for being here. Together, let's redefine self-care and regain control, no matter where you are on your journey.

Sincerely,
Jojo

Our Mission

Intentional, holistic and authentic care that helps women optimize her health for life's big moments — not just for today, but for every version of her that's still to come 

Our goal is to provide clean supplements and holistic support that allow you to make confident choices for your health and peace of mind. Because that's how you feel your best – wherever you are in your journey. 

We're intentional in what we bring to an already saturated market – spending years perfecting every last detail to create products that earn its place on your shelves and in your lives.

Our Story

LunHer has been on a journey too.

What started in fertility grew into something bigger — a deeper understanding of how women’s health and wellness are intricately, inseparably connected. 

Because the reality is: the lines between wellness and fertility are blurring. And fertility is often the catalyst – for better habits and a deeper understanding of what health really means.

Today, more women are paying attention in ways not seen before. They're asking questions, making empowered decisions and taking proactive steps to take care of her health – not just for today, but for every version of herself that's still to come. 

At LunHer, we're here to meet you in the in-between. In the moments where bodies change, identities shift, and clarity sets in. We're here to accompany and guide you on optimizing your health for life's big moments. We’re not here for a chapter — we’re here for your whole story.

From vitality to fertility, we believe every season deserves support that’s intentional, holistic, and authentic.

woman's hands

Our Values

1) Intentional Care

We believe in getting ahead of our health – not reacting to it

The journey is complex, and it begins well before you're ready. We channel our love for science and amplify our trusted professionals to help you better understand your body, especially as your needs and bodies evolve. 

At LunHer, we stand to provide you with the products and information to optimize your health proactively – so your body is ready when you are. 

2) Holistic Support

We understand that health & wellness is complex and multifauceted, like you. 

And we believe the best care will consider and combine the multiple disciplines of science and all dimensions of life.

We work closely with experienced experts across these fields to do our homework, so you don't have to

3) Authentic & Realistic

We understand the messiness and there is no 'one-size-fits-all' 

Wellness today is tired, confusing and sometimes clinical, rarely fitting into the realities of life and the in-between stages of 'figuring it out'. We're on this journey too, so we understand the messiness and roller coasters.

So we're here to support you in carving a path that suits you, wherever you are on your journey, through self-education, connection and community.