Our Founder
I’m on this journey too
Health and wellness has always been a dedication and priority to me, so it knocked me off my feet when I was diagnosed with subfertility. Imagine my heartbreak when I learnt that my life goal of starting a family would be an uphill battle.
Desperate to regain control, I started IVF. But that left me with more questions than answers. In my search for answers, I was frustrated with how much junk science and products that do not meet the bar. Some are placebos, low quality, full of fillers and synthetic ingredients that do more harm than good during this delicate time of your journey.
But where do you even begin? I've experienced firsthand how overwhelming supplementation and how hard the fertility journey can be. I dove into the research to learn that there is so much you and your partner can do to optimize your fertility outcomes, before or in parallel with procedures such as IVF and IUI. There is so much I wish I knew at the start of this journey.
So, LunHer was born.
Unable to find the right products and resources, I decided to build my own.
My goal for LunHer is to help the next Jojo make more informed and confident decisions on her terms – no matter where she is on her journey, or what her health objectives are. We began by starting important conversations and listening to you, then building our products with OBGYNs, naturopaths, dieticians and other women's health experts.
So, thank you so much for being here. Our journey towards a better tomorrow has just begun. I'm both excited and petrified for what the future holds – but we're all in this together.
Sincerely,
Jojo
Our Mission
Holistic, authentic and proactive care that empowers women to take charge of their health & wellness journeys, before she's trying and with her along the way
Our goal is to provide reliable products and information that allow you to make confident choices for your health and peace of mind. Because that's how you feel your best – wherever you are in your journey.
We're intentional in what we bring to an already saturated market – spending years perfecting every last detail to create products that earn its place on your shelves and in your lives.
Our Values
1) Proactive Care
Fertility is like an invisible backpack that all of us carry, whether we know we want kids (someday) or we are just figuring it out
We're taught most our lives how to avoid getting pregnant and what to do when we are pregnant, but what about the steps in-between? We channel our love for science and amplify our trusted professionals to help you better understand your body, especially as your needs and bodies evolve.
At LunHer, we believe in providing you with the information and tools - so your body is ready when you are.
2) Holistic & Realistic Wellness
The journey is complex and multifauceted, and it begins well before you're ready
We know firsthand the fertility journey is complicated and dynamic across physical, mental, emotional, social, environmental dimensions and so much more.
We believe the best quality of care will consider and combine the multiple disciplines of science: OBGYNs, endocrinology, naturopathy, nutrition and so on. We work closely with experienced experts across these fields to do our homework, so you don't have to.
3) Authentic & The 'Gray Area'
We're all in this together
We're on this journey too, so we understand the messiness and roller coasters of "figuring it out". We're tired of the antiquated and clinical approach to fertility today – so we strive to be different. We're not your doctors, but your sister and companion.
More importantly, we know that each person's journey looks different. The key to finding yours is information and self-education. And the power of your journey can contribute to a greater community.