
Our Standards
We're here to raise the bar, by holding our products — and your health — to a higher standard.
To be a custodian and companion on your health journey is a role we take very seriously, so we will never compromise on our quality and standards. That means doing our best at every stage of the product development, formulation and manufacturing process, and being honest with our approach.
Our Standards
We're committed to better standards, for a better you.
- We select ingredients that are backed by research, and we will be transparent about the depth and rigor of the available research
- We will use high-quality ingredients in their bioavailable and absorbable formats
- We will not cut corners by opting to use cheaper or fewer ingredients
- We will use optimal dosages that's consistent with doctor recommendations and clinical testing, but not more, to ensure nutrients have an impact
- We will not compromise our products based on common limitations of a single serving, bottle or other manufacturing bottlenecks
- We will formulate our products to deliver optimal nutrition to support key bodily functions and overall health
- We commit to staying at the forefront of the latest research and clinical insights from our medical expert advisors to inform formulation enhancements, non-negotiables and new offerings
- We will listen with open ears and hearts to your product experiences and satisfaction, and we will always act with your needs at the forefront of our minds
Our Assurances
All products adhere to Health Canada and FDA regulation — we relied on Health Canada's approvals and third-party testing to bring you peace of mind.
Health Canada
Our products are approved by Health Canada's rigorous review process of product formulations and claims to ensure safety, efficacy and quality.
In Canada, Health Canada regulates dietary supplements as Natural Health Products (NHPs) under a distinct regulatory framework. Regulatory approval is required to sell supplements or natural health products, which is then assigned a license and natural product number ("NPN").
In the US however, dietary supplements face much less stringent regulation compared to Canada, with no premarket approval required and manufacturers are largely responsible for ensuring safety and compliance before products can be sold. The FDA does not review or approve dietary supplements for safety and effectiveness before they are marketed or sold.
Certified Good Manufacturing Practices ("cGMP")
Our products are made in Canada, at cGMP-certified facilities, which means they must comply with Good Manufacturing Practices (GMP), regulations ensuring the consistent production of high-quality and safe products. These facilities are also FDA Registered and Inspected Facilities that follow federal regulations for equipment, safety, and personnel. Some key aspects of a GMP-certified facility include:
- Quality Assurance – products are made to a high standard and meet safety requirements
- Regulatory Compliance – Follows guidelines set by regulatory agencies such as FDA, Health Canada or WHO
- Hygiene and Safety – Maintains strict cleanliness and sanitation in production areas
- Consistency – Uses standardized processes to ensure uniform product quality in every batch
- Traceability – Keeps detailed records for tracking production and identifying potential issues
- Testing and Inspection – Conducts routine testing of raw materials and final products for safety and effectiveness.
Furthermore, our products meet criteria set by the United States Pharmacopeia to confrm our ingredients and products comply with specifications of microbial quality.
Our Testing
Every product is triple-tested for safety, purity and quality.
We work with independent, accredited third-party laboratories to test our supplements for purity, label accuracy, potency, purity, stability, and efficacy. Each product undergoes three rounds of testing, where its contents and ingredients are meticulously checked.
Round 1: Raw Material Testing
All raw materials and components are quarantined at our manufacturing facility and tested for micro and purity requirements. This ensures that each ingredient meets its individual specifications and that there are no contaminants in the raw materials used.
Round 2: In-Process Testing
Each product undergoes testing at multiple points of the production process to ensure it meets our quality standards, and all certification standards of our manufacturers (Health Canada Site License, cGMP, CFIA, NSF International).
Round 3: Third-Party Laboratory — Finished Products & Stability Testing
Before products can be shipped to you, they must undergo third-party testing to confirm the product's ingredient specifications and physical characteristics. This ensures the purity, identity and strength of ingredients and that there are no microbials, heavy metals or contaminants present.
Products also undergo stability testing to ensure that they will maintain the quality and ingredient profile until its expiration date.
Batch Testing
Every batch undergoes all three stages of testing as outlined above, to guarantee that you're getting our standards and assurances consistently across all products.
Our Non-Negotiables
Each product is designed to be free of questionable ingredients and scrutiny.
While many of these ingredients are deemed safe by FDA and other regulatory bodies when used as directed, they are generally scrutinized for their synthetic nature or origins and potential health impacts.
Our products are free of:
- Artificial or synthetic coloring agents, flavors, sweeteners, additives
- Harmful fillers, stabilizers or flow agents such as: magnesium stearate, magnesium silicate (talc), titanium dioxide, carrageenan, hydrogenated oils, brominated vegetable oils
- Other common ingredients that are are synthetic in nature and offer no nutritional benefit: sodium benzoate, potassium sorbate, silicon dioxide, stearic acid, corn starch, maltodextrin, polyethylene glycol
60-Day Guarantee for Results You Can Feel
We're committed to your journey and we stand behind the quality and efficacy of our products. If you're not 100% satisfied with your product(s), we're happy to offer a full refund of your first bottle within 60 days.