Our Standards
We're here to raise the bar, by holding our products — and your health — to a higher standard.
To be a custodian and companion on your health journey is a role we take very seriously, so we will never compromise on our quality and standards. That means doing our best at every stage of the product development, formulation and manufacturing process, and being honest with our approach.
Our Standards
We're committed to better standards, for a better you.
- We select ingredients that are backed by research, and we will be transparent about the depth and rigor of the available research
- We will use high-quality ingredients in their bioavailable and absorbable formats
- We will not cut corners by opting to use cheaper or fewer ingredients
- We will use optimal dosages that's consistent with doctor recommendations and clinical testing, but not more, to ensure nutrients have an impact
- We will not compromise our products based on common limitations of a single serving, bottle or other manufacturing bottlenecks
- We will formulate our products to deliver optimal nutrition to support key bodily functions and overall health
- We commit to staying at the forefront of the latest research and clinical insights from our medical expert advisors to inform formulation enhancements, non-negotiables and new offerings
- We will listen with open ears and hearts to your product experiences and satisfaction, and we will always act with your needs at the forefront of our minds
Our Assurances
All products adhere to Health Canada and FDA regulation — we relied on Health Canada's approvals and third-party testing to bring you peace of mind.
Health Canada
Our products are approved by Health Canada's rigorous review process of product formulations and claims to ensure safety, efficacy and quality.
In Canada, Health Canada regulates dietary supplements as Natural Health Products (NHPs) under a distinct regulatory framework. Regulatory approval is required to sell supplements or natural health products, which is then assigned a license and natural product number ("NPN").
FDA Registered and Inspected Facilities
Our products are made in FDA Registered and Inspected Facilities that follow federal regulations for equipment, safety, and personnel. We manufacture our products in accordance with the FDA’s current Good Manufacturing Practices (cGMPs) to ensure quality and safety. Our products meet criteria set by the United States Pharmacopeia to confirm our ingredients and products comply with specifications of microbial quality.
In US, dietary supplements face much less stringent regulation compared to Canada, with no premarket approval required and manufacturers are largely responsible for ensuring safety and compliance before products can be sold. The FDA does not review or approve dietary supplements for safety and effectiveness before they are marketed or sold.
Our Testing
Every product is triple-tested for safety, purity and quality.
Raw Material Testing
Raw materials are quarantined at our manufacturing facility and tested for micro and purity requirements, and to ensure each ingredient meets its individual specifications.
Product Testing
Each product undergoes testing at multiple points of the production process to ensure it meets our quality standards, and all certification standards of our manufacturers (Health Canada Site License, cGMP, CFIA, NSF International).
Third-Party Testing
Before products can be shipped to you, they must undergo third-party testing to confirm the product's physical characteristics and active ingredient levels, and to ensure there are no microbials, heavy metals or contaminants present.
Batch Testing
Every batch undergoes third-party finished goods testing, to guarantee that you're getting our standards and assurances consistently across all products.
Our Non-Negotiables
Each product is designed to be free of questionable ingredients and scrutiny.
While many of these ingredients are deemed safe by FDA and other regulatory bodies when used as directed, they are generally scrutinized for their synthetic nature or origins and potential health impacts.
Our products are free of:
- Synthetic colorants, additives, fillers, genetically modified organisms (GMO)
- Artificial flavors, colors, sweeteners
- Controversial or potentially concerning ingredients such as: talc and magnesium silicate, titanium dioxide, carrageenan, sodium benzoate, hydrogenated oils, brominated vegetable oil
- Other common ingredients that are not considered clean: magnesium stearate, silicon dioxide, stearic acid, corn starch, maltodextrin, polyethylene glycol